As part of the D&AD New Blood Awards 2025, my peer and I chose to work on Wrigley’s Orbit Extra’s brief. The brief’s task was for us to integrate Extra as a brand using their product and themes into tackling isolation and mental health amongst teens aged 14-17 around the world.
We focused on the idea of sports on how it helps teens and many audiences mentally and physically be healthier. The skateboard community is one example where inclusivity and connectivity is showcased bringing everyone together. It is a very common sport amongst teens especially when debuted at the Tokyo 2020 Olympics which was an inspiration to our idea.
My role was the art direction alongside conceptual design where we brought all our ideas together from videography, photography, and campaign design.
Poster concepts
Mock ups: Bus stop, construction site, graffiti walls and the underground Poster concept
